Mission Statement

I created Alzheimer's Brain Box at the age of 16 when my grandmother was diagnosed with Alzheimer's. Frustrated by the lack of a cure, I decided to focus on ways to improve Alzheimer's patients' quality of life while raising research funds. In 2018, I launched Alzheimer's Brain Box, the sole vendor of customized care packages for Alzheimer's patients. Since its inception, Alzheimer's Brain Box has worked with the Alzheimer's Association and the AARP to raise research funds and awareness about how minorities and women are disproportionately affected by the disease. Alzheimer's Brain Box is not only a vendor of care packages, but also a symbol of defiance against Alzheimer's. No matter our age or background, we can all contribute to the fight. From the bottom of my heart, thank you for fighting with us.

Meet the team

Victoria Da Conceicao: CEO & Founder


My name is Victoria Isabelle Da Conceicao and I am a student at Northwestern University. My favorite part about running Alzheimer's Brain Box is connecting with the Alzheimer's community and hearing people's stories. In my free time, I enjoy creative writing and learning languages. I currently speak English, Spanish, Portuguese, and French. Before graduating from college, I hope to speak Arabic and German!

Jenna Ginsburg: Social Outreach and Communication Intern

My name is Jenna Ginsburg and I am a student at Northwestern University majoring in Communication Studies and Psychology. In my free time, I love playing sports and spending time with my family. I recently learned how to cook, so I also enjoy making new meals! I am thrilled to be part of the Alzheimer's Brain Box team as I am passionate about connecting with patients and guiding them through their fight with the disease.


Nelson Kagimbi: Intern


My name is Nelson Kagimbi and I am a student at Northwestern University studying Computer Science. I'm hoping to pursue a career in software engineering or in business. In my free time, I enjoy cooking, playing guitar and playing video games with my friends.

Valerie Gruest : Volunteer Fundraising Director

My name is Valerie Gruest and I am a graduate student in the Media, Technology and Society doctoral program at Northwestern University. I am originally from Guatemala, where I was a national team member at the 2014 Youth Olympic Games in Nanjing, four FINA World Swimming Championships and the 2016 Summer Olympic Games in Rio de Janeiro. Research interests include: teams and leadership, specifically how teams function effectively in a multiteam system setting to understand the different ways teams can collectively lead themselves; also concerned with the correlation between decentralized team processes and performance. In addition, my artistic practice has a heightened focus on inclusivity, elements of identity and the exploration of subjectivity through different means of expression, breaking down ideas of confinement, cultural hegemony and giving power to unheard voices. I use different mediums to channel the body, movement and how we are all connected to our past as well as present experiences through our muscle memory and lines of thought. 

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